BTGEN Website Renewal

A website renewal for the company's change of name from STGEN BIO to BTGEN. We rebuilt the company and business pages for the new name and domain, and opened the site in Korean, English and Japanese together.

“Rebuilding a whole brand taught me how infrastructure migrations work, and how to plan for design.”

1. 1

   Three language sites had to change by the rename date

   My call

   One missed spot keeps the old name alive, so finding everything came first.

   Solution

   Audited every page in Korean, English and Japanese and replaced logos, hard-coded text, text-in-image banners and history at once.

   Result

   All three language sites opened on the rename date.
2. 2

   A new domain risks losing search visibility

   My call

   Old paths and search signals had to carry over to the new address.

   Solution

   Set one-to-one 301 redirects, updated meta and share tags on every page, and resubmitted the address change and sitemaps to search portals.

   Result

   Moved to the new domain without downtime.

• Three language sites launched together
• Zero-downtime domain switch
• Launched on the rename date